From the 1st July comments page of Chris' ISB. Specifically comment no. 25:
Nick Davidson Says:
The reason why comics suck today is probably the same as the reason why music was much better ten years ago- the Goggles Of Nostalgia edit out all the crap and preserve the good stuff. Well, that and standards for sales are a bit lower now.
When the original Marvel Transformers comic was canned it was selling about 500,000 copies a month in the US and 90,000 a fortnight in the UK. The current IDW one sells 20,000 and is considered a strong seller. This is why the world still has Tarot.